I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
towards goal achievement. 86.7% of the employees said they felt they were trained appropriately for their position. However, only 68% were satisfied with the link between learning opportunities and future career paths.
Analysis of The Body Shop’s Strategic Stakeholder Management System
The Body Shop’s Value
The soul of beauty
To The Body Shop, beauty is a feeling, a natural way of
2) Masstige
Masstige is a marketing term meaning downward brandextension. The word is formed from the words mass and prestige and has been described as prestige for the masses.
The term was popularized by Michael Silverstein and Neil Fiske in their book Trading Up and Harvard Business Review article "Luxury for the Masses." Masstige products are defined as "premium but attainable," and t
1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
with income upsurge but, absolute quantity of food expenditure is also growing steadily.
□ Trend of pursing high quality food, brand and costless goods from the big cities
□ Brand recognition spreads over
□ Recent food poisoning, unsanitary food, SARS and Avian Influenza alarmed customers about hygiene. A famous brand preference consumption appears clearly.
(Source : SERI)
Brands Overview about ‘KT’
There is a lot of information about KT history from 1981 to now. However the most important thing in this project is to know the flow structure of KT to understand each communication strategy of brands. Even though KTF had been one of departures in KT at first, KTF became privative company. Actually KTF was the second mover in telecommunication business, following
Since its first introduction in the 1930’s, apartment has been continuously broadening its domain in Korea and despite its not long period, has come to serve as the most common and standard form of Korean living space today. However, one of the noticeable fact about the development process itself, was that it was highly inclined to the standardized expansion, while not so as much to the variety
Brand Introduction
Home appliances and numerous other electronic products
9th most valuable brand in global market (Interbrand.com)
A Official sponsor of 2012 Summer Olympic Games
marketing
The process of discovering the needs and wants of potential buyers and customers and then providing goods and services that meet or exceed their expectations
exchange
The process in which two parties give something of value to each other to satisfy their respective needs
Focusing on customer wants so the organization can distinguish its products from competitors’ offe
New World Order
On May 19, 1996, as the numbers and rating were growing, WCW recruited two of the WWF's biggest superstars Scott Hall and Kevin Nash whose contracts had just been expired. Hall and Nash didn't show any intentions of leaving WWF beforehand and even gave their word to WWF that they'd stay. So nobody was expecting to see them on WCW's show.
So, instead of making a statement t